I follow the wonderful blog posts at HubSpot. If you are in any type of sales, marketing or CRM job and you don’t follow their posts, you should!
Yesterday Emma Brudner published a new blog Post titled “The 22 Worst LinkedIn Sins” and it read like my recent blog post here. So you can imagine my elation as I read the article thinking “YES! My blog post has been validated… by none other than the folks at HubSpot!” But then I got to point number 10:
Well that was awkward
I have been working on growing my circle of influence lately via Facebook,Twitter and now on LinkedIn. This means “Liking”, “Following” and “Connecting” with others on each of these Social Media Websites. However, I put the cart before the horse and just started clicking “LIKE”, “FOLLOW” and “CONNECT” as quickly as I could with complete disregard for just how “creepy” this might seem.
Ideally I’m looking to grow relationships with Insurance Agents, CPA’s, Financial Advisers and Real Estate Agents. All folks in the financial and real estate industries. We generally are a good fit to be potential referral partners. However, I can only imagine how awkward it has been for these people to get random requests to “Connect” on LinkedIn with little in common besides perhaps a shared contact or two.
After reading this blog post from HubSpot I now understand that asking someone to “Connect” on LinkedIn generically with no substance behind the need for the connection is like asking a girl you’ve been staring at for an hour on a date when you don’t even know her name.
This was validated to me when I recently received the following message from a Real Estate Agent I was wanting to connect with on LinkedIn:
What is my value proposition for connecting via LinkedIn?
Let me explain my value proposition up front, and perhaps this will help someone else on LinkedIn grow their connections the right way too:
I am looking to Connect with like-minded professionals in corresponding industries for potential referral partners. I write blog posts and share Mortgage and Real Estate related content that will help you grow your business. I also host a website called Agent PowerTips where you get monthly tips on how to grow your business. This months current content is about how you can use your LinkedIn profile to generate leads! I’m looking to give first and receive later only after you have found value in what I have to offer you.
I’m not here to sell you something, to sign you up for a membership or even sell you training on lead generation. However, I would love to do a FREE lunch in learn for your office and teach you what I know when it comes to growing your business via social media.
If after you have spent time getting to know me and the content and training that I provide to help you grow your business, if and only if, at that point you find value in what I have to offer, I’d love to talk to you about working together as mutual referral partners.
Until then I promise not to kiss before we even go on our first date. That’s rude, it’s out of place, and it’s just plain awkward. Let’s build a relationship first and “date” later if there’s a good fit.
PS, If it sounds like I can help you, please contact me directly through Linked In, email me at firstname.lastname@example.org or call/text me at 913-735-5363. If you’re not yet ready for a conversation, but you’d like to learn more about me and how I can help you or about the mortgage process in general, including great blog posts to send out to your clients, check out my website at http://www.michaelbakerhomeloans.com.